The Catching Fire Podcast

Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”

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The Catching Fire Podcast

30-year MarComm veteran reveals why your brand is losing customers

May 28, 2025 • Bryan Karas

Here’s a fiery discussion with the final boss of marketing that you must face, Scott Robertson.

Scott is a Fractional CMO who has over 30 years experience in marketing, and has gone on to start his own PR & marketing agency RobertsonComm. He has also published his own magnum opus called - “Just Stop It:Your Survival Guide to Marketing Myths, Mistakes and Misgivings.”

In this week’s Catching Fire episode, Scott just rips the bandaid off marketers and founders by explaining why their brands are not successful, how to stop talking about yourself and more about your customer, and how AI shouldn’t be the thing that breathes life into your brand.

Connect with Scott:

https://www.linkedin.com/in/wscottrobertson/

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/