SEO that Pays: Driving Revenue, Not Just Traffic Artwork

The Catching Fire Podcast

Any successful venture starts with great ideas, but it takes great marketing to make them stand out. In the Catching Fire Podcast, we delve into outstanding products and ideas that have gone to market and what it took to get there. Listen to conversations with inspiring startup founders and marketing leaders. Rethink your team’s approach to marketing in an increasingly crowded digital landscape. Learn how to make your ideas “catch fire.”

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The Catching Fire Podcast

SEO that Pays: Driving Revenue, Not Just Traffic

June 04, 2025 • Bryan Karas

Your website gets traffic but your brand isn’t seeing revenue.

SEO expert Eli Schwartz reveals why most SEO strategies fail at making money and shares the product-led approach that transformed companies like Zillow into billion-dollar machines.

Discover on this Catching Fire episode why branded searches convert like crazy, which technical tactics still matter, and how to build search strategies that turn browsers into buyers instead of just ranking for keywords nobody cares about.

Connect with Eli:

https://www.linkedin.com/in/schwartze/

Connect with Bryan:

https://www.linkedin.com/in/bryankaras/

https://bryankaras.com/

Looking for quality digital marketing talent? Connect with Bryan's team at GrowTal. https://www.growtal.com/

Looking to solve your toughest marketing challenges? Connect with Bryan's team at Playbook Media. https://www.playbookmedia.com/